Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1126
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dc.contributor.authorVarman, Rohit
dc.contributor.authorVijay, Devi
dc.date.accessioned2021-08-26T06:04:02Z-
dc.date.available2021-08-26T06:04:02Z-
dc.date.issued2018
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85052226416&doi=10.1177%2f1470593117753980&partnerID=40&md5=8686844646d97f9c01b521d57d9a30ee
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1126-
dc.descriptionVarman, Rohit, Indian Institute of Management Calcutta, India; Vijay, Devi, Indian Institute of Management Calcutta, India
dc.descriptionISSN/ISBN - 14705931
dc.descriptionpp.307-326
dc.descriptionDOI - 10.1177/1470593117753980
dc.description.abstractThis article draws upon the work of Judith Butler to explain how violence is deployed against vulnerable consumers. It examines a site in which a commercial complex including a shopping mall is to be constructed in Ejipura, Bangalore (India), by displacing the poor from their slums. It offers insights into the mechanisms of violent dispossession that inhere liberal modes of governance of consumers. Moreover, this study attends to derealization that desubjectifies vulnerable consumers. It further helps to comprehend why violence remains in the zone of ellipsis without any popular revulsion against it. © The Author(s) 2018.
dc.publisherSCOPUS
dc.publisherMarketing Theory
dc.publisherSAGE Publications Ltd
dc.relation.ispartofseries18(3)
dc.subjectDerealization
dc.subjectDesubjectification
dc.subjectEjipura
dc.subjectPower
dc.subjectSlum Demolitions
dc.subjectViolence
dc.subjectVulnerable consumers
dc.titleDispossessing vulnerable consumers: Derealization, desubjectification, and violence
dc.typeArticle
Appears in Collections:Marketing

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