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Title: | Dispossessing vulnerable consumers: Derealization, desubjectification, and violence |
Authors: | Varman, Rohit Vijay, Devi |
Keywords: | Derealization Desubjectification Ejipura Power Slum Demolitions Violence Vulnerable consumers |
Issue Date: | 2018 |
Publisher: | SCOPUS Marketing Theory SAGE Publications Ltd |
Series/Report no.: | 18(3) |
Abstract: | This article draws upon the work of Judith Butler to explain how violence is deployed against vulnerable consumers. It examines a site in which a commercial complex including a shopping mall is to be constructed in Ejipura, Bangalore (India), by displacing the poor from their slums. It offers insights into the mechanisms of violent dispossession that inhere liberal modes of governance of consumers. Moreover, this study attends to derealization that desubjectifies vulnerable consumers. It further helps to comprehend why violence remains in the zone of ellipsis without any popular revulsion against it. © The Author(s) 2018. |
Description: | Varman, Rohit, Indian Institute of Management Calcutta, India; Vijay, Devi, Indian Institute of Management Calcutta, India ISSN/ISBN - 14705931 pp.307-326 DOI - 10.1177/1470593117753980 |
URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85052226416&doi=10.1177%2f1470593117753980&partnerID=40&md5=8686844646d97f9c01b521d57d9a30ee https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1126 |
Appears in Collections: | Marketing |
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