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dc.contributor.authorAgarwala, Ridhi
dc.contributor.authorMishra, Prashant
dc.contributor.authorSingh, Ramendra
dc.descriptionAgarwala, Ridhi, Indian Institute of Management Calcutta, Kolkata, West Bengal, India; Mishra, Prashant, Indian Institute of Management Calcutta, Kolkata, West Bengal, India; Singh, Ramendra Kumar, Indian Institute of Management Calcutta, Kolkata, West Bengal, India
dc.descriptionISSN/ISBN - 14766086
dc.descriptionDOI - 10.1080/14766086.2018.1495098
dc.description.abstractThis article is a summarizing review on religiosity and consumer behavior. Review findings from marketing literature indicate that religiosity influences consumer outcomes like materialism, intolerance, ethics, and risk aversion. It also impacts consumer attitude toward religious products and economic shopping behavior. A conceptual framework is presented to depict how certain dimensions of religion can explain the psychological mechanisms underlying these effects. Specifically, we propose prayer (religious rituals), religious exclusivism and divine retribution (religious beliefs), frugality (religious values) and religious community involvement and religious identity (religious community) as possible antecedents that drive the previously established differences in consumer behavior. For each of these antecedents, we offer definitions and integrate research findings from psychology, religion and marketing to build testable propositions. This essay complements preceding work and at the same time expands and broadens it by developing theory regarding the causal linkages between religiosity and consumer outcomes. © 2018, © 2018 Association of Management, Spirituality & Religion.
dc.publisherJournal of Management, Spirituality and Religion
dc.subjectConsumer psychology
dc.subjectReligious beliefs
dc.subjectReligious community
dc.subjectReligious values
dc.titleReligiosity and consumer behavior: a summarizing review
Appears in Collections:Marketing

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