Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1122
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dc.contributor.authorSreekumar, Hari
dc.contributor.authorVarman, Rohit
dc.date.accessioned2021-08-26T06:04:02Z-
dc.date.available2021-08-26T06:04:02Z-
dc.date.issued2019
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85058939934&doi=10.1177%2f0276146718815939&partnerID=40&md5=8ca3d0482bc654737eb07c2d454d0468
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1122-
dc.descriptionSreekumar, Hari, Indian Institute of Management Tiruchirappalli, Tiruchirappalli, Tamil Nadu, India; Varman, Rohit, Indian Institute of Management Calcutta, Kolkata, West Bengal, India
dc.descriptionISSN/ISBN - 02761467
dc.descriptionpp.37-52
dc.descriptionDOI - 10.1177/0276146718815939
dc.description.abstractThis study examines the cultural experiences of subaltern migrants from Kerala, India to the Middle East. It draws upon the French pragmatic sociology with attention to convention theory to cast in sharp relief different interpretations of worth that influence subaltern migrants or vagabonds as Zygmunt Bauman has labelled them. This study shows that vagabonds use different regimes of worth and justification to resist domination and to shape their cultural encounters with host and home cultures. It explains how existing acculturation research lacks insights about worth and regimes of justification that hinder it from fully understanding the role of domination and cultural experiences of subalterns.
dc.publisherSCOPUS
dc.publisherJournal of Macromarketing
dc.publisherSAGE Publications Inc.
dc.relation.ispartofseries39(1)
dc.subjectAcculturation
dc.subjectConvention theory
dc.subjectGlobalization
dc.subjectJustification
dc.subjectMigrants
dc.subjectPragmatic sociology
dc.subjectSubaltern
dc.subjectWorth
dc.titleVagabonds at the Margins: Acculturation, Subalterns, and Competing Worth
dc.typeArticle
Appears in Collections:Marketing

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