Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1122
Title: Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth
Authors: Sreekumar, Hari
Varman, Rohit
Keywords: Acculturation
Convention theory
Globalization
Justification
Migrants
Pragmatic sociology
Subaltern
Worth
Issue Date: 2019
Publisher: SCOPUS
Journal of Macromarketing
SAGE Publications Inc.
Series/Report no.: 39(1)
Abstract: This study examines the cultural experiences of subaltern migrants from Kerala, India to the Middle East. It draws upon the French pragmatic sociology with attention to convention theory to cast in sharp relief different interpretations of worth that influence subaltern migrants or vagabonds as Zygmunt Bauman has labelled them. This study shows that vagabonds use different regimes of worth and justification to resist domination and to shape their cultural encounters with host and home cultures. It explains how existing acculturation research lacks insights about worth and regimes of justification that hinder it from fully understanding the role of domination and cultural experiences of subalterns.
Description: Sreekumar, Hari, Indian Institute of Management Tiruchirappalli, Tiruchirappalli, Tamil Nadu, India; Varman, Rohit, Indian Institute of Management Calcutta, Kolkata, West Bengal, India
ISSN/ISBN - 02761467
pp.37-52
DOI - 10.1177/0276146718815939
URI: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058939934&doi=10.1177%2f0276146718815939&partnerID=40&md5=8ca3d0482bc654737eb07c2d454d0468
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1122
Appears in Collections:Marketing

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