Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1045
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dc.contributor.authorGhoshal, Sankar
dc.contributor.authorRoy, Rahul Kumar
dc.date.accessioned2021-08-26T06:03:23Z-
dc.date.available2021-08-26T06:03:23Z-
dc.date.issued2018
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85048104612&doi=10.1057%2fs41266-017-0018-2&partnerID=40&md5=3fceb5fa1dcb94e43eab8cd390b45d85
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1045-
dc.descriptionGhoshal, S., IBM India Pvt. Ltd., Flat No A4, Lake View Apartment, Barisha, Kolkata, 700008, India; Roy, Rahul Kumar, Indian Institute of Management, Kolkata, India
dc.descriptionISSN/ISBN - 20438869
dc.descriptionpp.53-69
dc.descriptionDOI - 10.1057/s41266-017-0018-2
dc.description.abstractThe case study covers aspects of service innovation in the IT services sector. The client Nordics is a global telecommunication major. They have a large and diverse set of IT business applications, most of which is on SAP applications. The subject of the case study is that of SAP Releases, the service of enhancing and creating new business functionalities in the existing business applications. The case is seen from the perspective of the Program Manager of the SAP Release service. This service is delivered by the IT Services major AVON. The case study covers the full lifecycle of the innovation in service, from the identification of the need, conceptualization and creation of the service offering up till pilot execution. The important aspects of innovation in the revenue model and service delivery model are also covered. The case can be analyzed from two perspectives, as a detailed lifecycle of a major innovation in service or as a requirement of dynamic capabilities in the IT service provider organization, to bring about that innovation. � 2017 Association for Information Technology Trust.
dc.publisherSCOPUS
dc.publisherJournal of Information Technology Teaching Cases
dc.publisherPalgrave Macmillan Ltd.
dc.relation.ispartofseries8(1)
dc.subjectchange management
dc.subjectdynamic capabilities
dc.subjectIT service
dc.subjectservice innovation
dc.titleAnatomy of an innovation in IT service
dc.typeArticle
Appears in Collections:Management Information Systems

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