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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1042
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dc.contributor.authorMajumdar, Adrija
dc.contributor.authorBose, Indranil
dc.date.accessioned2021-08-26T06:03:22Z-
dc.date.available2021-08-26T06:03:22Z-
dc.date.issued2018
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85044507358&doi=10.1016%2fj.im.2018.03.007&partnerID=40&md5=bcc592b260e0d7d08c39e43672937f44
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1042-
dc.descriptionMajumdar, Adrija, Indian Institute of Management Calcutta, Diamond Harbour Road, Kolkata, 700104, India; Bose, Indranil, Indian Institute of Management Calcutta, Diamond Harbour Road, Kolkata, 700104, India
dc.descriptionISSN/ISBN - 03787206
dc.descriptionpp.781-794
dc.descriptionDOI - 10.1016/j.im.2018.03.007
dc.description.abstractWe analyze charity requests registered on the Random Acts of Pizza online community and examine the content of postings and non-content characteristics to identify features that are associated with the success of donation. We find that the presence of rational and credible appeals in a message increases the likelihood of receiving a donation, whereas the mere presence of negative emotional appeal does not do so. Our research is useful for those who like to make persuasive charity requests on online platforms. � 2018 Elsevier B.V.
dc.publisherSCOPUS
dc.publisherInformation and Management
dc.publisherElsevier B.V.
dc.relation.ispartofseries55(6)
dc.subjectAppeals
dc.subjectCharity
dc.subjectContent factors
dc.subjectDonation-based crowdfunding
dc.subjectPersuasiveness
dc.subjectPhilanthropy
dc.titleMy words for your pizza: An analysis of persuasive narratives in online crowdfunding
dc.typeArticle
Appears in Collections:Management Information Systems

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