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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1042Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Majumdar, Adrija | |
| dc.contributor.author | Bose, Indranil | |
| dc.date.accessioned | 2021-08-26T06:03:22Z | - |
| dc.date.available | 2021-08-26T06:03:22Z | - |
| dc.date.issued | 2018 | |
| dc.identifier.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85044507358&doi=10.1016%2fj.im.2018.03.007&partnerID=40&md5=bcc592b260e0d7d08c39e43672937f44 | |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1042 | - |
| dc.description | Majumdar, Adrija, Indian Institute of Management Calcutta, Diamond Harbour Road, Kolkata, 700104, India; Bose, Indranil, Indian Institute of Management Calcutta, Diamond Harbour Road, Kolkata, 700104, India | |
| dc.description | ISSN/ISBN - 03787206 | |
| dc.description | pp.781-794 | |
| dc.description | DOI - 10.1016/j.im.2018.03.007 | |
| dc.description.abstract | We analyze charity requests registered on the Random Acts of Pizza online community and examine the content of postings and non-content characteristics to identify features that are associated with the success of donation. We find that the presence of rational and credible appeals in a message increases the likelihood of receiving a donation, whereas the mere presence of negative emotional appeal does not do so. Our research is useful for those who like to make persuasive charity requests on online platforms. � 2018 Elsevier B.V. | |
| dc.publisher | SCOPUS | |
| dc.publisher | Information and Management | |
| dc.publisher | Elsevier B.V. | |
| dc.relation.ispartofseries | 55(6) | |
| dc.subject | Appeals | |
| dc.subject | Charity | |
| dc.subject | Content factors | |
| dc.subject | Donation-based crowdfunding | |
| dc.subject | Persuasiveness | |
| dc.subject | Philanthropy | |
| dc.title | My words for your pizza: An analysis of persuasive narratives in online crowdfunding | |
| dc.type | Article | |
| Appears in Collections: | Management Information Systems | |
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