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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1042| Title: | My words for your pizza: An analysis of persuasive narratives in online crowdfunding |
| Authors: | Majumdar, Adrija Bose, Indranil |
| Keywords: | Appeals Charity Content factors Donation-based crowdfunding Persuasiveness Philanthropy |
| Issue Date: | 2018 |
| Publisher: | SCOPUS Information and Management Elsevier B.V. |
| Series/Report no.: | 55(6) |
| Abstract: | We analyze charity requests registered on the Random Acts of Pizza online community and examine the content of postings and non-content characteristics to identify features that are associated with the success of donation. We find that the presence of rational and credible appeals in a message increases the likelihood of receiving a donation, whereas the mere presence of negative emotional appeal does not do so. Our research is useful for those who like to make persuasive charity requests on online platforms. � 2018 Elsevier B.V. |
| Description: | Majumdar, Adrija, Indian Institute of Management Calcutta, Diamond Harbour Road, Kolkata, 700104, India; Bose, Indranil, Indian Institute of Management Calcutta, Diamond Harbour Road, Kolkata, 700104, India ISSN/ISBN - 03787206 pp.781-794 DOI - 10.1016/j.im.2018.03.007 |
| URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85044507358&doi=10.1016%2fj.im.2018.03.007&partnerID=40&md5=bcc592b260e0d7d08c39e43672937f44 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1042 |
| Appears in Collections: | Management Information Systems |
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