Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1004
Title: Transforming the Traditional Indian Retailer
Authors: Jha, Ashish J.
Jain, Varun
Choudhury, Vridhi
Bose, Indranil
Issue Date: 2015
Publisher: AR-IIMC
Asian Management Insights
Singapore Management University
Series/Report no.: 2(2)
Abstract: Connecting the unconnected �kirana� stores through social supply chain innovation can help small Indian businesses draw more benefits from the increasing purchasing power of consumers.
Description: Ashish K. Jha, Doctoral student at the Indian Institute of Management, Calcutta; Varun Jain, Assistant Manager in the Treasury and Planning division at Star India Pvt. Ltd; Vridhi Chowdhry, Senior Product Manager at InfoEdge India; Indranil Bose, Department of Management Information Systems, Indian Institute of Management Calcutta, Kolkata
ISSN/ISBN - 2315-4284
pp.10-17
URI: https://ink.library.smu.edu.sg/ami/23/
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1004
Appears in Collections:Management Information Systems

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