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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1004| Title: | Transforming the Traditional Indian Retailer |
| Authors: | Jha, Ashish J. Jain, Varun Choudhury, Vridhi Bose, Indranil |
| Issue Date: | 2015 |
| Publisher: | AR-IIMC Asian Management Insights Singapore Management University |
| Series/Report no.: | 2(2) |
| Abstract: | Connecting the unconnected �kirana� stores through social supply chain innovation can help small Indian businesses draw more benefits from the increasing purchasing power of consumers. |
| Description: | Ashish K. Jha, Doctoral student at the Indian Institute of Management, Calcutta; Varun Jain, Assistant Manager in the Treasury and Planning division at Star India Pvt. Ltd; Vridhi Chowdhry, Senior Product Manager at InfoEdge India; Indranil Bose, Department of Management Information Systems, Indian Institute of Management Calcutta, Kolkata ISSN/ISBN - 2315-4284 pp.10-17 |
| URI: | https://ink.library.smu.edu.sg/ami/23/ https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1004 |
| Appears in Collections: | Management Information Systems |
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