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Issue Date
Title
Author(s)
2016
Apple’s i-phone 5C in the Indian Market - A Product Positioning Failure
Singh, Ramendra
;
Mukherjee, Srabanti
;
Das, Gopal
2022
Consumer Behavior During a Pandemic: A Rural versus Urban Comparison
Singh, Ramendra
;
Das, Gopal
;
Jain, Tanisha
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Jain, Tanisha
1
Mukherjee, Srabanti
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Aspirational Brand
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Competition
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Consumer behavior during pandemic
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Date issued
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2016
1
2022
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false