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Issue DateTitleAuthor(s)
2016Motorola’s Re-entry Into The Indian Mobile Market: The Marketing StrategyBose, Indranil; Singh, Ramendra; Paul, Siddhartha
2017Kutchina: In Search of a Marketing StrategySingh, Ramendra; Ghosh, D.P.; Paul, Siddhartha
2020HDFC Bank: A Tryst with FinTech for Digital TransformationBose, Indranil; Paul, Siddhartha
2022Reliance Nippon Life Insurance – Marketing Strategy for Turnaround in Regulated MarketSingh, Ramendra; Paul, Siddhartha
2022IITIIMShaadi.com: Can positioning support market expansion?Singh, Ramendra; Paul, Siddhartha; Gupta, Poonam; Kumar, Amit
2023Dokra Art – Marketing a Dying Art at the BOPSingh, Ramendra; Paul, Siddhartha; Mondal, Siuli

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