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Results 1-4 of 4 (Search time: 0.003 seconds).
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Item hits:
Issue Date
Title
Author(s)
2016
Van Heusen: The Journey of a Brand
Mishra, Prashant
;
Jain, Tinu
2016
Durex in India: The Category Normalisation Challenge
Mishra, Prashant
;
Jain, Tinu
2019
The Birth of BARC: The Challenges of Establishing a New Television Audience Measurement System in India
Mishra, Prashant
;
Mitra, Chandradeep
2022
Repositioning for Success: The Llyod's Acquisition by Havells India
Mishra, Prashant
;
Bakshi, Madhupa
;
Shreshtha, Kumar
;
B, Karthikeyan
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Author
2
Jain, Tinu
1
B, Karthikeyan
1
Bakshi, Madhupa
1
Mitra, Chandradeep
1
Shreshtha, Kumar
Subject
2
Branding
1
Advertising
1
Audience Measurement
1
Brand Acquisition
1
Brand Equity.
1
Brand Extension
1
Brand Image
1
Brand Repositioning
1
Category Normalization
1
Market Expansion
.
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Date issued
2
2016
1
2019
1
2022
Has File(s)
4
false