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Item hits:
Issue Date
Title
Author(s)
2016
Van Heusen: The Journey of a Brand
Mishra, Prashant
;
Jain, Tinu
2016
Durex in India: The Category Normalisation Challenge
Mishra, Prashant
;
Jain, Tinu
2017
Lemon Tree Hotel Company: Beyond Value Chain Integration
Bose, Indranil
;
Narain, Arohini
2021
Micro Influencers give Wings to Indigo's Customer Experience Strategy
Bose, Indranil
;
Mukhopadhyay, Bhaswati
Discover
Author
2
Bose, Indranil
2
Jain, Tinu
2
Mishra, Prashant
1
Mukhopadhyay, Bhaswati
1
Narain, Arohini
Subject
1
Aviation Industry
1
Brand Equity.
1
Brand Extension
1
Brand Image
1
Business Strategy
1
Category Creation
1
Category Normalization
1
Competitive Strategy
1
Conversations
1
Customer Relationship
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Date issued
2
2016
1
2017
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2021