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Issue Date
Title
Author(s)
2016
Motorola’s Re-entry Into The Indian Mobile Market: The Marketing Strategy
Bose, Indranil
;
Singh, Ramendra
;
Paul, Siddhartha
2016
Apple’s i-phone 5C in the Indian Market - A Product Positioning Failure
Singh, Ramendra
;
Mukherjee, Srabanti
;
Das, Gopal
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Author
1
Bose, Indranil
1
Das, Gopal
1
Mukherjee, Srabanti
1
Paul, Siddhartha
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1
Aspirational Brand
1
Budget Smartphones
1
Buying Behavior
1
Channel Alternatives
1
Competition
1
Emerging Economy
1
Flipkart
1
Indian Mobile Industry
1
Marketing Strategy
1
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