Browsing by Author Viswanathan, Madhu
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2024-07 | Addressing Difficulties with Abstract Thinking for Low-Literate, Low-Income Consumers Through Marketplace Literacy: A Bottom-Up Approach to Consumer and Marketing Education | Viswanathan, Madhu; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu; Duhachek, Adam |
| 2017 | Consumption, entrepreneurship and poverty alleviation : effects of social and human capital | Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu |
| 2017 | Effect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviour | Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu |
| 2025 | A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces | Viswanathan, Madhu; Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu |
