Browsing by Author Sharma, Yukti
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2020 | A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements | Singh, Ramendra; Sharma, Yukti; Kumar, Jitender |
| 2020 | Consuming beyond means: debt trap of conspicuous consumption in an emerging economy | Jaikumar, Saravana; Sharma, Yukti |
| 2019 | Role of social network in defining the impact of marketing - Mix on satisfaction from food items at subsistence marketplace | Sharma, Yukti; Nasreen, Reshma; Kumar, Amit |
| 2021-01 | Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness | Sanyal, Shamindra Nath; Mazumder, Rabin; Singh, Ramendra; Sharma, Yukti |
