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Browsing by Author Sarkar, Soumya

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Issue Date	Title	Author(s)
2012	Book Reviews - Business-to-Business Marketing	Sarkar, Soumya
2014	Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective	Mishra, Prashant; Sarkar, Soumya
2014	Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective	Mishra, Prashant; Sarkar, Soumya
2017	Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms	Sarkar, Soumya; Mishra, Prashant
2012	Shaping corporate brand performance through market orientation : a dyadic study in an emerging economy context	Sarkar, Soumya; Mishra, Prashant (Supervisor)

Showing results 1 to 5 of 5