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Browsing by Author Roy, Sudas

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Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
2004-12Book Review- Services Marketing and ManagementRoy, Sudas
2007-06Psycho graphics and its Effect on Purchase Frequency - A Study of the College-goers of Kolkata, IndiaRoy, Sudas; Goswami, Paromita
1996-12Review - What's In A Brand? Building Brand Equity Through AdvertisingRoy, Sudas
Showing results 1 to 3 of 3