Browsing by Author Rath, Pragyan
Showing results 1 to 15 of 15
| Issue Date | Title | Author(s) |
| - | A Study of Theoretical Frameworks from Critical Humanities to Develop New Communication Frameworks for Management Practitioners | Bharadwaj, Apoorva; Rath, Pragyan |
| 2013 | Branding of the Shield of Achilles: Rhetoric as Mediated Context | Rath, Pragyan |
| - | Case Study on Accenture animal poster ads of 2010: Use of Visual Arts in Commercial Visual Communication | Rath, Pragyan |
| 2022-10 | Director's message & Chairperson's address | Sarkar, Utam Kumar; Rath, Pragyan |
| 2024-01 | Director-in-Charge's message & Chairperson's note | Chattopadhyay, Saibal; Rath, Pragyan |
| 2018 | Empowerment through Communication in Shakespeare’s Lucrece: Transitioning from Economic to Artistic Transactions | Rath, Pragyan |
| 2013 | From Busch to Thums-Up: The Global Interchange | Rath, Pragyan |
| 2016 | Keeping up with the finishing school myth: The role of communication in contemporary Indian management education | Rath, Pragyan |
| - | Pre-empting Market Trends through Narratives: Corporate Communications in a Competitive Market | Rath, Pragyan |
| 2011 | 'Social issue is business issue': The new agenda of lattice 2010 | Rath, Pragyan |
| 2019 | Supplanting critical discourse with mute narratology in Indian commercials: Framing new communications for emerging markets: Supplanting critical discourse with mute narratology in commercials | Rath, Pragyan; Bharadwaj, Apoorva |
| 2011 | The "I" and the "Eye": The Verbal and the Visual in Post-Renaissance Western Aesthetics | Rath, Pragyan |
| 2014 | The Modern Indian Middle Class Housewife and Her washing powder: Deconstructing symbolic ideology in contemporary communication strategy in advertising: The case of Nirma and Wheel | Rath, Pragyan; Bharadwaj, Apoorva |
| 2013 | The Orator of Habitas: The New Mark Anthony of Communication Strategy | Rath, Pragyan |
| 2019 | The return of the Visual : Evolution of Aesthetics in the Nineteenth Century | Rath, Pragyan |
