Browsing by Author Purwar, Prem C.
Showing results 1 to 4 of 4
|1986-03||A conceptual and comprehensive model of the role of information cues in the Product quality Perception Process||Purwar, Prem C.; Jain, Arun K.|
|1991-03||Price-Perceived Quality Relationship with Reference to Product's Technical Complexity : An Application of Conjoint Analysis||Purwar, Prem C.|
|1991-06||The Effect of Perceived Risk, Self-Confidence and Information Load upon the Utilization of Price Cues in the Quality Perception Process||Purwar, Prem C.|
|1986-12||The Relationship Between Informational cues and Perceived Product Quality : A Review of Empirical Evidence||Purwar, Prem C.; Jain, Arun K.|