Browsing by Author Prashar, Sanjeev
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2015-12 | Application of neural networks technique in predicting impulse buying among shoppers in India | Prashar, Sanjeev; Parsad, Chandan; Vijay, T. Sai |
| 2019-09 | Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression | Arora, Nilesh; Prashar, Sanjeev; Prasad, Chandan; Tata, Sai Vijay |
| 2017-12 | Overcoming the effect of low self-esteem on public speaking anxiety with mindfulness-based interventions | Kumar, Mukesh; Kalakbandi, Vinay; Prashar, Sanjeev |
| 2017-12 | Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective | Parsad, Chandan; Prashar, Sanjeev; Tata, Vijay Sai |
