Browsing by Author Paul, Siddhartha
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
| 2023 | Dokra Art – Marketing a Dying Art at the BOP | Singh, Ramendra; Paul, Siddhartha; Mondal, Siuli |
| 2020 | HDFC Bank: A Tryst with FinTech for Digital Transformation | Bose, Indranil; Paul, Siddhartha |
| 2022 | IITIIMShaadi.com: Can positioning support market expansion? | Singh, Ramendra; Paul, Siddhartha; Gupta, Poonam; Kumar, Amit |
| 2017 | Kutchina: In Search of a Marketing Strategy | Singh, Ramendra; Ghosh, D.P.; Paul, Siddhartha |
| 2016 | Motorola’s Re-entry Into The Indian Mobile Market: The Marketing Strategy | Bose, Indranil; Singh, Ramendra; Paul, Siddhartha |
| 2022 | Reliance Nippon Life Insurance – Marketing Strategy for Turnaround in Regulated Market | Singh, Ramendra; Paul, Siddhartha |
