Browsing by Author Mishra, Prashant (Supervisor)
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2022 | Essays on bazaar: an Indian perspective | Shreshtha, Kumar; Mishra, Prashant (Supervisor); Singh, Ramendra (Supervisor) |
| 2018 | Iconic and symbolic religious signs in print advertising : impact on brand affect and brand trust | Agarwala, Ridhi; Mishra, Prashant (Supervisor) |
| 2018 | Impact of friendship among customers on their perceived value from consumption | Banerji, Diptiman; Mishra, Prashant (Supervisor); Singh, Ramendra (Supervisor) |
| 2012 | Influence of organizational environment on managerial choice of dealer performance measures : a multi dimensional framework | Goyal, Vikas; Mishra, Prashant (Supervisor) |
| 2023 | Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidate | Kumar, Gurugubelli Prasanna; Mishra, Prashant (Supervisor); Jaikumar, Saravana (Supervisor) |
| 2012 | Shaping corporate brand performance through market orientation : a dyadic study in an emerging economy context | Sarkar, Soumya; Mishra, Prashant (Supervisor) |
| 2022 | Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity | Sharma, Ritika; Mishra, Prashant (Supervisor); Jaikumar, Saravana (Supervisor) |
