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Browsing by Author Mishra, Prashant

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Issue Date	Title	Author(s)
2016	A framework for performance evaluation of channel partners in distribution relationships	Goyal, Vikas; Mishra, Prashant
2018	An ethnocentric perspective of foreign multi-brand retail in India	Banerji, Diptiman; Mishra, Prashant
2018	Bansara eye care: Growing affordable eye care for the rural population	Lyngdoh, Teidorlang; Sridhar, Guda; Mishra, Prashant
2004-12	Book Review- Understanding the Consumer	Mishra, Prashant
2015	Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?	Singh, Ramendra; Bakshi, Madhupa; Mishra, Prashant
2014	Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective	Mishra, Prashant; Sarkar, Soumya
2014	Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective	Mishra, Prashant; Sarkar, Soumya
2018	Dimensions of privacy concerns amongst online buyers in India	Jain, Tinu; Mishra, Prashant
2021-05	Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigation	Singh, Ramendra Pratap; Singh, Ramendra; Mishra, Prashant
2017	Drivers of brand equity of television news channels: evidences from emerging market	Bakshi, Madhupa; Mishra, Prashant
2016	Durex in India: The Category Normalisation Challenge	Mishra, Prashant; Jain, Tinu
2019	Evaluating channel partner's performance: impact of task environments on the relevance of measurement metrics	Goyal, Vikas; Mishra, Prashant
-	Good Night: A Brand’s Journey	Mishra, Prashant
2016	Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets	Mishra, Prashant; Bakshi, Madhupa; Singh, Ramendra
2019	Impact of Religiosity in the Personal and Consumption Domains	Agarwala, Ridhi; Singh, Ramendra; Mishra, Prashant
-	Investigation of Retails Brand Personality : An Empirical Study in Emeerging Economy	Mishra, Prashant
-	Investigation of Retails Brand Personality: An Empirical Study in Emerging Economy	Mishra, Prashant
2017	Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms	Sarkar, Soumya; Mishra, Prashant
2017	Mio Amore: surviving brand change in transition economy	Jammulamadaka, Nimruji Prasad; Mishra, Prashant; Saha, Biswatosh
2019	Religiosity and consumer behavior: a summarizing review	Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra

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