Browsing by Author Mehta, Ritu

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Issue DateTitleAuthor(s)
2014A typology of Indian hypermarket shoppers based on shopping motivationMehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev N.
2017Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisementsBharadwaj, Apoorva; Mehta, Ritu
2017-09Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisementsBharadwaj, Apoorva; Mehta, Ritu
2018Brand extension decisions for organic productsMehta, Ritu; Agarwal, S.
2016Consumer decision making styles in developed and developing markets: A cross-country comparisonMehta, Ritu; Dixit, Gagan
2015Consumer Decision Making: A Comparative Study of Indian and German ShoppersMehta, Ritu; Dixit, Gagan
2014Consumer Preferences and Consumption of Wine in a aEmerging MarketsAgarwal, Abhinav; Anand, Prince R.; Mehta, Ritu
2018Consumer preferences for wine attributes in an emerging marketMehta, Ritu; Bhanja, Nivedita
2014Consumers' Preference for Bonus Packs and Discounts in Sales PromotionMehta, Ritu; Gupta, Debjit
2018Demystifying the ethical appeals and gender polarity embedded in the act of persuation characterizing television commercials targeted at Indian kidsBharadwaj, Apoorva; Mehta, Ritu
2020Deodorant Wars in India: Revival of Challenge for AxeMehta, Ritu; Jain, Abhi
2020Developing a marketing framework for the bottom of the pyramid consumersMathur, Mahima; Mehta, Ritu; Swami, Sanjeev N.
2016Discourses in Popular Culture and the Emerging Intersectionality of GenderBhanja, Nivedita; Mehta, Ritu
2021Dmart : The Indian WalmartMehta, Ritu; Sriram, Radhika
2020Embracing the organic way: is consumer preference the same for all brands?Mehta, Ritu; Agrawal, Sanket
2018Exploring the Urban BoP Market in Bottom of the Pyramid Marketing : Making, Shaping and Developing BoP MarketsMathur, Mahima Kaura; Mehta, Ritu; Swami, Sanjeev; Bhatnagar, Sanjeev
2021-01-14Food ads for kids feed on social prejudicesMehta, Ritu; Mint
2020Food advertising targeting children in India: Analysis and implicationsMehta, Ritu; Bharadwaj, Apoorva
2020-09Gender-based differences in consumer decision-making styles: implications for marketersMehta, Ritu
2022-01It is better with a shade of blue! Consumer evaluation of unisex extension of brandsBhanja, Nivedita; Mehta, Ritu