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Browsing by Author Mehta, Ritu

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Issue Date	Title	Author(s)
2014	A typology of Indian hypermarket shoppers based on shopping motivation	Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev N.
2017	Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements	Bharadwaj, Apoorva; Mehta, Ritu
2017-09	Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements	Bharadwaj, Apoorva; Mehta, Ritu
2018	Brand extension decisions for organic products	Mehta, Ritu; Agarwal, S.
2016	Consumer decision making styles in developed and developing markets: A cross-country comparison	Mehta, Ritu; Dixit, Gagan
2015	Consumer Decision Making: A Comparative Study of Indian and German Shoppers	Mehta, Ritu; Dixit, Gagan
2014	Consumer Preferences and Consumption of Wine in a aEmerging Markets	Agarwal, Abhinav; Anand, Prince R.; Mehta, Ritu
2018	Consumer preferences for wine attributes in an emerging market	Mehta, Ritu; Bhanja, Nivedita
2014	Consumers' Preference for Bonus Packs and Discounts in Sales Promotion	Mehta, Ritu; Gupta, Debjit
2018	Demystifying the ethical appeals and gender polarity embedded in the act of persuation characterizing television commercials targeted at Indian kids	Bharadwaj, Apoorva; Mehta, Ritu
2020	Deodorant Wars in India: Revival of Challenge for Axe	Mehta, Ritu; Jain, Abhi
2020	Developing a marketing framework for the bottom of the pyramid consumers	Mathur, Mahima; Mehta, Ritu; Swami, Sanjeev N.
2016	Discourses in Popular Culture and the Emerging Intersectionality of Gender	Bhanja, Nivedita; Mehta, Ritu
2021	Dmart : The Indian Walmart	Mehta, Ritu; Sriram, Radhika
2020	Embracing the organic way: is consumer preference the same for all brands?	Mehta, Ritu; Agrawal, Sanket
2018	Exploring the Urban BoP Market in Bottom of the Pyramid Marketing : Making, Shaping and Developing BoP Markets	Mathur, Mahima Kaura; Mehta, Ritu; Swami, Sanjeev; Bhatnagar, Sanjeev
2021-01-14	Food ads for kids feed on social prejudices	Mehta, Ritu; Mint
2020	Food advertising targeting children in India: Analysis and implications	Mehta, Ritu; Bharadwaj, Apoorva
2020-09	Gender-based differences in consumer decision-making styles: implications for marketers	Mehta, Ritu
2022-01	It is better with a shade of blue! Consumer evaluation of unisex extension of brands	Bhanja, Nivedita; Mehta, Ritu

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