Browsing by Author Mathur, Mahima
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Developing a marketing framework for the bottom of the pyramid consumers | Mathur, Mahima; Mehta, Ritu; Swami, Sanjeev N. |
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Developing a marketing framework for the bottom of the pyramid consumers | Mathur, Mahima; Mehta, Ritu; Swami, Sanjeev N. |