1. IR@IIMC

Browsing by Author Jaikumar, Saravana

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 20 of 35  next >
Issue DateTitleAuthor(s)
2024-07Addressing Difficulties with Abstract Thinking for Low-Literate, Low-Income Consumers Through Marketplace Literacy: A Bottom-Up Approach to Consumer and Marketing EducationViswanathan, Madhu; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu; Duhachek, Adam
2017Alphanumeric brand names for global branding: Does the alpha matter?Tripathi, Sanjeev; Jaikumar, Saravana; Guha, Abhijit
2018‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economyJaikumar, Saravana; Singh, Ramendra; Sarin, Ankur
2024-10Bridging Academia and Practice with Digital Boundary ObjectsGurugubelli, Prasanna Kumar; Jaikumar, Saravana; Parthiban, Rishikesan
2018-10-22Choosing Who To Buy From: Why User Reviews Are More Important Than Just A Low Price in E-CommerceJaikumar, Saravana; Retailtouchpoints Blog
2023Chowman: The Culinary Maestro from KolkataJaikumar, Saravana
2020Consuming beyond means: debt trap of conspicuous consumption in an emerging economyJaikumar, Saravana; Sharma, Yukti
2017Consumption, entrepreneurship and poverty alleviation : effects of social and human capitalSreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu
2020Digital access through smartphones and well-being of BoP women: insights from a field study in IndiaParthiban, Rishikesan; Jaikumar, Saravana; Basak, J.; Bandyopadhyay, Somprakash
2024-05Digital Slam Dunk: Understanding Collecting Dynamics and Tensions for Digital CollectiblesSarkar, Bibek Guha; Jaikumar, Saravana
2021-02Digitally mediated value creation for non-commodity base of the pyramid producersParthiban, Rishikesan; Qureshi, Israr; Bandyopadhyay, Somprakash; Jaikumar, Saravana
-Display Price and Seller Review Volume in Online Marketplaces: Behavioral and Eye Tracking InvestigationJaikumar, Saravana
2024-11Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in IndiaJaikumar, Saravana; Chintagunta, Pradeep K.; Sahay, Arvind
2024-07Dribbling into the Digital Realm: Understanding Collecting Dynamics in the Era of Digital Collectible NFTs.Jaikumar, Saravana; Sarkar, BG
2017Effect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviourSreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu
2025-05Effects of household characteristics on low-income family businesses: evidence from IndiaJaikumar, Saravana; Viswanathan, Madhubalan; Dutta, Shantanu; Sreekumar, Arun
2025-07Effects of income inequality in an emerging economy on subjective economic well-being: suppressing effect of conspicuous consumptionJaikumar, Saravana; Sarin, Ankur; Narayanan, Priya; Kumari, Rashmi
-Effects of pharmaceutical price regulation: Evidence from IndiaJaikumar, Saravana
2023Effects of social media on production, dissemination and uptake of research in the development domainJaikumar, Saravana
2025-08Empowering Rural Women: ICT Access and Health Out comes in Emerging EconomiesJaikumar, Saravana; Sarkar, Bibek Guha; Gurugubelli, Prasanna Kumar; Goyal, Terjani
Showing results 1 to 20 of 35  next >