Browsing by Author Jaikumar, Saravana
Showing results 1 to 19 of 19
| Issue Date | Title | Author(s) |
| 2017 | Alphanumeric brand names for global branding: Does the alpha matter? | Tripathi, Sanjeev; Jaikumar, Saravana; Guha, Abhijit |
| 2018 | ‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy | Jaikumar, Saravana; Singh, Ramendra; Sarin, Ankur |
| 2020 | Consuming beyond means: debt trap of conspicuous consumption in an emerging economy | Jaikumar, Saravana; Sharma, Yukti |
| 2017 | Consumption, entrepreneurship and poverty alleviation : effects of social and human capital | Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu |
| 2020 | Digital access through smartphones and well-being of BoP women: insights from a field study in India | Parthiban, Rishikesan; Jaikumar, Saravana; Basak, J.; Bandyopadhyay, Somprakash |
| - | Display Price and Seller Review Volume in Online Marketplaces: Behavioral and Eye Tracking Investigation | Jaikumar, Saravana |
| 2017 | Effect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviour | Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu |
| - | Effects of pharmaceutical price regulation: Evidence from India | Jaikumar, Saravana |
| 2017 | Groups and teams: a review of bad apple behavior | Jaikumar, Saravana; Mendonca, Avina J. |
| 2019 | How do consumers choose sellers in E-marketplaces?: The role of display price and sellers’ review volume | Jaikumar, Saravana |
| 2019 | ICT enabled Institutional Entrepreneurship to Mainstream the marginalized : Insights from the Case of NextConnect in India | Parthiban, Rishikesan; Bandyopadhyay, Somprakash; Jaikumar, Saravana |
| 2017 | Impact of lifestyle diseases on consumption and role of insurance in an emerging economy | Jaikumar, Saravana; Dutta, Shantanu; Sood, N.; Narasimhan, O. |
| 2020 | Leveraging ICT to Overcome Complementary Institutional Voids: Insights from Institutional Work by a Social Enterprise to Help Marginalized | Parthiban, Rishikesan; Qureshi, Israr; Bandyopadhyay, Somprakash; Bhatt, Babita; Jaikumar, Saravana |
| 2020 | Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India | Viswanathan, Madhubalan; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu |
| 2017 | Quantitative Marketing and Marketing Analytics | Jaikumar, Saravana |
| 2019-12 | Shareholders’ reaction to ethical image of sports teams: an event study in the Indian Premier League | Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet |
| 2018 | Subsistence marketplaces bottom-up immersion | Jaikumar, Saravana |
| - | Subsistence marketplaces: A field study on the role of social capital and human capital on income and consumption | Jaikumar, Saravana |
| 2021 | Switch ON: Water Entrepreneurship Initiatives | Singh, Ramendra; Jaikumar, Saravana; Rao, Maneka |
