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Issue Date	Title	Author(s)
2017	Alphanumeric brand names for global branding: Does the alpha matter?	Tripathi, Sanjeev; Jaikumar, Saravana; Guha, Abhijit
2018	â€˜I show off, so I am well offâ€™: Subjective economic well-being and conspicuous consumption in an emerging economy	Jaikumar, Saravana; Singh, Ramendra; Sarin, Ankur
2018-10-22	Choosing Who To Buy From: Why User Reviews Are More Important Than Just A Low Price in E-Commerce	Jaikumar, Saravana; Retailtouchpoints Blog
2023	Chowman: The Culinary Maestro from Kolkata	Jaikumar, Saravana
2020	Consuming beyond means: debt trap of conspicuous consumption in an emerging economy	Jaikumar, Saravana; Sharma, Yukti
2017	Consumption, entrepreneurship and poverty alleviation : effects of social and human capital	Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu
2020	Digital access through smartphones and well-being of BoP women: insights from a field study in India	Parthiban, Rishikesan; Jaikumar, Saravana; Basak, J.; Bandyopadhyay, Somprakash
2021-02	Digitally mediated value creation for non-commodity base of the pyramid producers	Parthiban, Rishikesan; Qureshi, Israr; Bandyopadhyay, Somprakash; Jaikumar, Saravana
-	Display Price and Seller Review Volume in Online Marketplaces: Behavioral and Eye Tracking Investigation	Jaikumar, Saravana
2017	Effect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviour	Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu
-	Effects of pharmaceutical price regulation: Evidence from India	Jaikumar, Saravana
2017	Groups and teams: a review of bad apple behavior	Jaikumar, Saravana; Mendonca, Avina J.
2019	How do consumers choose sellers in E-marketplaces?: The role of display price and sellersâ€™ review volume	Jaikumar, Saravana
2019	ICT enabled Institutional Entrepreneurship to Mainstream the marginalized : Insights from the Case of NextConnect in India	Parthiban, Rishikesan; Bandyopadhyay, Somprakash; Jaikumar, Saravana
2017	Impact of lifestyle diseases on consumption and role of insurance in an emerging economy	Jaikumar, Saravana; Dutta, Shantanu; Sood, N.; Narasimhan, O.
2020	Leveraging ICT to Overcome Complementary Institutional Voids: Insights from Institutional Work by a Social Enterprise to Help Marginalized	Parthiban, Rishikesan; Qureshi, Israr; Bandyopadhyay, Somprakash; Bhatt, Babita; Jaikumar, Saravana
2020	Marketplace literacy education and coping behaviors among subsistence consumer - entrepreneurs during demonetization in India	Viswanathan, Madhubalan; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu
2017	Quantitative Marketing and Marketing Analytics	Jaikumar, Saravana
2019-12	Shareholders’ reaction to ethical image of sports teams: an event study in the Indian Premier League	Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet
2018	Subsistence marketplaces bottom-up immersion	Jaikumar, Saravana

Showing results 1 to 20 of 22 next >