Browsing by Author Dutta, Shantanu
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2024-07 | Addressing Difficulties with Abstract Thinking for Low-Literate, Low-Income Consumers Through Marketplace Literacy: A Bottom-Up Approach to Consumer and Marketing Education | Viswanathan, Madhu; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu; Duhachek, Adam |
| 2017 | Consumption, entrepreneurship and poverty alleviation : effects of social and human capital | Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu |
| 2017 | Effect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviour | Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu |
| 2025-05 | Effects of household characteristics on low-income family businesses: evidence from India | Jaikumar, Saravana; Viswanathan, Madhubalan; Dutta, Shantanu; Sreekumar, Arun |
| 2025 | A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces | Viswanathan, Madhu; Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu |
| 2017 | Impact of lifestyle diseases on consumption and role of insurance in an emerging economy | Jaikumar, Saravana; Dutta, Shantanu; Sood, N.; Narasimhan, O. |
| 2020 | Marketplace literacy education and coping behaviors among subsistence consumer - entrepreneurs during demonetization in India | Viswanathan, Madhubalan; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu |
