Browsing by Author Bakshi, Madhupa
Showing results 1 to 6 of 6
Issue Date | Title | Author(s) |
2015 | Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development? | Singh, Ramendra; Bakshi, Madhupa; Mishra, Prashant |
2017 | Drivers of brand equity of television news channels: evidences from emerging market | Bakshi, Madhupa; Mishra, Prashant |
2016 | Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets | Mishra, Prashant; Bakshi, Madhupa; Singh, Ramendra |
2022 | Repositioning for Success: The Llyod's Acquisition by Havells India | Mishra, Prashant; Bakshi, Madhupa; Shreshtha, Kumar; B, Karthikeyan |
2014 | Social media marketing in emerging economies: Case study of three Indian firms | Bakshi, Madhupa; Mishra, Prashant |
2016 | Structural equation modelling of determinants of consumer-based brand equity of newspapers | Bakshi, Madhupa; Mishra, Prashant |