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Browsing by Author Singh, Ramendra

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Issue DateTitleAuthor(s)
2015-12Perspective article - Poor markets: perspectives from the base of the pyramidSingh, Ramendra
2011Prabhar Oil Company, and distribution challenges in the Indian lubricants industrySingh, Ramendra; Paliwal, Pramod; Sakariya, Sanjay
2022Reliance Nippon Life Insurance – Marketing Strategy for Turnaround in Regulated MarketSingh, Ramendra; Paul, Siddhartha
2019Religiosity and consumer behavior: a summarizing reviewAgarwala, Ridhi; Mishra, Prashant; Singh, Ramendra
2010-04-01SALCUSTOR: A multi-dimensional scale for salesperson’s customer orientation and implications for customer-oriented sellingSingh, Ramendra; Koshy, Abraham
2011SALCUSTOR: A multidimensional scale for salespersons' customer orientation and implications for customer-oriented selling: Empirical evidence from IndiaSingh, Ramendra; Koshy, Abraham
2011-04-01Sales call length, call frequency, and its impact on salesperson’s performance and customer relationship quality: Few research propositionsSingh, Ramendra
2010-06-01Salesperson’s Karma Orientation: A Conceptual Framework and Research PropositionsSingh, Ramendra; Singh, Rakesh
2013Socio-cultural dynamics, entrepreneurial values and client-provider partnerships in the outsourcing industrySy-Changco, Joseph A.; Agapito, Chito F.; Singh, Ramendra
-State Of Health Consumers At The Rural Bottom Of The Pyramid: A Qualitative Investigation Of NRHM Policy ImplementationSingh, Ramendra
-Stress in Shopping: An Empirical Investigation of Shopping experiences of Poor ConsumersSingh, Ramendra
2011Studying Markets and Marketing at Bottom of Pyramid: Emerging New ParadigmsSingh, Ramendra
2018Switch On O’Nergy: Social Innovation Challenges At the Bottom-of-the-PyramidSingh, Ramendra; Rao, Menaka
2021Switch ON: Water Entrepreneurship InitiativesSingh, Ramendra; Jaikumar, Saravana; Rao, Maneka
2013The impact of job satisfaction, adaptive selling behaviors and customer orientation on salesperson's performance: Exploring the moderating role of selling experienceSingh, Ramendra; Das, Gopal
2011The moderating role of selling experience on the relationship between job satisfaction, adaptive selling behaviors, customer orientation and salesperson's performanceSingh, Ramendra; Das, G.
2021-02Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging marketRanjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; Singh, Ramendra
2012Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?Singh, Ramendra; Seshadri, DVR
2021-01Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisivenessSanyal, Shamindra Nath; Mazumder, Rabin; Singh, Ramendra; Sharma, Yukti
2013What are bottom of the pyramid markets and why do they matter?Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra
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