Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Date
Author
Title
Subject
Library
Digital Archives
L.M. Thapar Library
IRINS
IIMC
Help
Sign on to:
My DSpace
Receive email
updates
Edit Profile
IR@IIMC
Browsing by Author Singh, Ramendra
Jump to:
0-9
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
or enter first few letters:
Sort by:
title
issue date
submit date
In order:
Ascending
Descending
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Authors/Record:
All
1
5
10
15
20
25
30
35
40
45
50
Showing results 60 to 79 of 100
< previous
next >
Issue Date
Title
Author(s)
2011
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, Ramendra
;
Bonilla, Celia M.
2020
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework
Maity, Moutusy
;
Singh, Ramendra
2014
Market Development at Bottom of the Pyramid Using Corporate Social Responsibility? An Empirical Investigation of Indian Firms
Singh, Ramendra
;
Bakshi, M.
2012
Market development at the bottom of the pyramid: Examining the role of information and communication technologies
Tarafdar, Monideepa
;
Anekal, Prashanth
;
Singh, Ramendra
2015
Market Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in India
Singh, Ramendra
;
Agarwal, Sharad
;
Modi, Pratik
2015
Market Separations for BOP Producers: The Case of Market Development for the Chanderi Cluster Weavers in India
Singh, Ramendra
;
Agarwal, Sharad
;
Modi, Pratik
2011-05-01
A Market Separations Perspective to Analyze the Role of ICT in Development at the Bottom of the Pyramid
Tarafdar, Monideepa
;
Singh, Ramendra
2017
Markets and marketing at the bottom of the pyramid
Mason, Katy J.
;
Chakrabarti, Ronika
;
Singh, Ramendra
2018
Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from India
Singh, Ramendra
2018-09
Money, religiosity, and spiritual well-being: does it impact consumers’ ethical beliefs? Evidence from India
Singh, Ramendra
2016
Motorola’s Re-entry Into The Indian Mobile Market: The Marketing Strategy
Bose, Indranil
;
Singh, Ramendra
;
Paul, Siddhartha
2012
Multimedia Educational Service Providers in India: Growth Drivers & Challenges
Singh, Ramendra
;
Chakravarti, R.
2019
NCoRe Ventures Pvt. Ltd.: Architecting the Virtual Factory Approach
Singh, Ramendra
;
Bandyopadhyay, Somprakash
;
Parthiban, Rishikeshan
2019
Non-deceptive deliberate purchase of brand lookalikes : A BOP Customer Value Perspective
Singh, Ramendra
;
Trott, Sangeeta
2019-03
Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
2015-07-21
Online movie ratings
Singh, Ramendra
;
The Economic Times
2015
Online movie ratings: A cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
;
Singh, Ramendra
2015-12
Perspective article - Poor markets: perspectives from the base of the pyramid
Singh, Ramendra
2011
Prabhar Oil Company, and distribution challenges in the Indian lubricants industry
Singh, Ramendra
;
Paliwal, Pramod
;
Sakariya, Sanjay
2022
Reliance Nippon Life Insurance – Marketing Strategy for Turnaround in Regulated Market
Singh, Ramendra
;
Paul, Siddhartha