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Browsing by Author Singh, Ramendra

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Issue DateTitleAuthor(s)
2013-08-01Jugaad as Frugal Innovation in Street Entrepreneurship at the Bottom of the PyramidSingh, Ramendra; Gupta, Vaibhav
2015-07-02The Jugaad of street businessSingh, Ramendra; The Hindu Business Line
2011-08-01JUGAAD- Not just “Making do” but a Low Cost Survival & Coping Strategy at the Bottom of the PyramidsSingh, Ramendra; Gupta, Vaibhav; Mondal, Akash
2012Jugaad-From 'Making Do' and 'Quick Fix' to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the PyramidSingh, Ramendra; Gupta, Vaibhav; Mondal, Akash
2012Karma orientation in boundary spanning sales employees: A conceptual framework and research propositionsSingh, Ramendra; Singh, Rakesh Kumar P.
2017Kutchina: In Search of a Marketing StrategySingh, Ramendra; Ghosh, D.P.; Paul, Siddhartha
-Last Mile Challenges in Social Innovations: An Empirical Investigation of Challenges faced by Social Enterprises, NGOs and Marketers in reaching Bottom of Pyramid with Social InnovationsSingh, Ramendra
2023Life Insurance: Buying Behaviour among Low Income Rural Consumers in IndiaSingh, Ramendra; Tiwary, Shiv; Sharma, Anamika
2015-07-29The Lifetime Value of your CSRSingh, Ramendra; The Hindu Business Line
2017Lifetron Hospital: In Search of Right Service Marketing StrategySingh, Ramendra; Kr. Dwivedi, Prabhat; Rao, Menaka
2011Managerial insights into sachet marketing strategies and popularity in the PhilippinesSy-Changco, Joseph A.; Pornpitakpan, Chanthika; Singh, Ramendra; Bonilla, Celia M.
2020Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A FrameworkMaity, Moutusy; Singh, Ramendra
2014Market Development at Bottom of the Pyramid Using Corporate Social Responsibility? An Empirical Investigation of Indian FirmsSingh, Ramendra; Bakshi, M.
2012Market development at the bottom of the pyramid: Examining the role of information and communication technologiesTarafdar, Monideepa; Anekal, Prashanth; Singh, Ramendra
2015Market Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in IndiaSingh, Ramendra; Agarwal, Sharad; Modi, Pratik
2015Market Separations for BOP Producers: The Case of Market Development for the Chanderi Cluster Weavers in IndiaSingh, Ramendra; Agarwal, Sharad; Modi, Pratik
2011-05-01A Market Separations Perspective to Analyze the Role of ICT in Development at the Bottom of the PyramidTarafdar, Monideepa; Singh, Ramendra
2017Markets and marketing at the bottom of the pyramidMason, Katy J.; Chakrabarti, Ronika; Singh, Ramendra
2018Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from IndiaSingh, Ramendra
2018-09Money, religiosity, and spiritual well-being: does it impact consumers’ ethical beliefs? Evidence from IndiaSingh, Ramendra
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