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Browsing by Author Singh, Ramendra
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Showing results 41 to 60 of 100
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Issue Date
Title
Author(s)
2022
IITIIMShaadi.com: Can positioning support market expansion?
Singh, Ramendra
;
Paul, Siddhartha
;
Gupta, Poonam
;
Kumar, Amit
2010-05-01
Impact of apologetic vs. defensive selling strategies under negative corporate publicity: Exploring the role of customer trust and gratitude
Singh, Ramendra
;
Xie, Yi
2016
Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets
Mishra, Prashant
;
Bakshi, Madhupa
;
Singh, Ramendra
2013
Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid: A market separations perspective
Tarafdar, Monideepa
;
Singh, Ramendra
;
Anekal, Prashanth
2019
Impact of Religiosity in the Personal and Consumption Domains
Agarwala, Ridhi
;
Singh, Ramendra
;
Mishra, Prashant
2016
Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and Philippines
Sy-Changco, Joseph A.
;
Singh, Ramendra
;
Gregorio, Rizalito L.
;
Lu, Pierre Xiao
;
Shin, Geoncheol
2013
Importance of Money Religiosity and Spiritual Well-Being of Young Consumers and Its Impact on their Ethical Beliefs
Singh, Ramendra
2011-05-01
Importance of Money, Religiosity, and Spiritual Well-being of Young Fast-Food Consumers, and its Impact on their Ethical Beliefs
Singh, Ramendra
;
Agarwal, Sharad
2015-05-21
Is marketing guilty of ignoring the poor?
Singh, Ramendra
;
The Hindu Business Line
2013-08-01
Jugaad as Frugal Innovation in Street Entrepreneurship at the Bottom of the Pyramid
Singh, Ramendra
;
Gupta, Vaibhav
2015-07-02
The Jugaad of street business
Singh, Ramendra
;
The Hindu Business Line
2011-08-01
JUGAAD- Not just “Making do” but a Low Cost Survival & Coping Strategy at the Bottom of the Pyramids
Singh, Ramendra
;
Gupta, Vaibhav
;
Mondal, Akash
2012
Jugaad-From 'Making Do' and 'Quick Fix' to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid
Singh, Ramendra
;
Gupta, Vaibhav
;
Mondal, Akash
2012
Karma orientation in boundary spanning sales employees: A conceptual framework and research propositions
Singh, Ramendra
;
Singh, Rakesh Kumar P.
2017
Kutchina: In Search of a Marketing Strategy
Singh, Ramendra
;
Ghosh, D.P.
;
Paul, Siddhartha
-
Last Mile Challenges in Social Innovations: An Empirical Investigation of Challenges faced by Social Enterprises, NGOs and Marketers in reaching Bottom of Pyramid with Social Innovations
Singh, Ramendra
2023
Life Insurance: Buying Behaviour among Low Income Rural Consumers in India
Singh, Ramendra
;
Tiwary, Shiv
;
Sharma, Anamika
2015-07-29
The Lifetime Value of your CSR
Singh, Ramendra
;
The Hindu Business Line
2017
Lifetron Hospital: In Search of Right Service Marketing Strategy
Singh, Ramendra
;
Kr. Dwivedi, Prabhat
;
Rao, Menaka
2011
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, Ramendra
;
Bonilla, Celia M.