Browsing by Author Singh, Ramendra

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Issue DateTitleAuthor(s)
2011How Customer Involvment Influences credit Card Loyalty Reward programes in India?Singh, Ramendra; Matthew, Liu T.; Brock, J.L.; Sy-Changco, J.A.
2022IITIIMShaadi.com: Can positioning support market expansion?Singh, Ramendra; Paul, Siddhartha; Gupta, Poonam; Kumar, Amit
2010-05-01Impact of apologetic vs. defensive selling strategies under negative corporate publicity: Exploring the role of customer trust and gratitudeSingh, Ramendra; Xie, Yi
2016Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging marketsMishra, Prashant; Bakshi, Madhupa; Singh, Ramendra
2013Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid: A market separations perspectiveTarafdar, Monideepa; Singh, Ramendra; Anekal, Prashanth
2019Impact of Religiosity in the Personal and Consumption DomainsAgarwala, Ridhi; Singh, Ramendra; Mishra, Prashant
2016Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and PhilippinesSy-Changco, Joseph A.; Singh, Ramendra; Gregorio, Rizalito L.; Lu, Pierre Xiao; Shin, Geoncheol
2013Importance of Money Religiosity and Spiritual Well-Being of Young Consumers and Its Impact on their Ethical BeliefsSingh, Ramendra
2011-05-01Importance of Money, Religiosity, and Spiritual Well-being of Young Fast-Food Consumers, and its Impact on their Ethical BeliefsSingh, Ramendra; Agarwal, Sharad
2015-05-21Is marketing guilty of ignoring the poor?Singh, Ramendra; The Hindu Business Line
2013-08-01Jugaad as Frugal Innovation in Street Entrepreneurship at the Bottom of the PyramidSingh, Ramendra; Gupta, Vaibhav
2015-07-02The Jugaad of street businessSingh, Ramendra; The Hindu Business Line
2011-08-01JUGAAD- Not just “Making do” but a Low Cost Survival & Coping Strategy at the Bottom of the PyramidsSingh, Ramendra; Gupta, Vaibhav; Mondal, Akash
2012Jugaad-From 'Making Do' and 'Quick Fix' to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the PyramidSingh, Ramendra; Gupta, Vaibhav; Mondal, Akash
2012Karma orientation in boundary spanning sales employees: A conceptual framework and research propositionsSingh, Ramendra; Singh, Rakesh Kumar P.
2017Kutchina: In Search of a Marketing StrategySingh, Ramendra; Ghosh, D.P.; Paul, Siddhartha
-Last Mile Challenges in Social Innovations: An Empirical Investigation of Challenges faced by Social Enterprises, NGOs and Marketers in reaching Bottom of Pyramid with Social InnovationsSingh, Ramendra
2023Life Insurance: Buying Behaviour among Low Income Rural Consumers in IndiaSingh, Ramendra; Tiwary, Shiv; Sharma, Anamika
2015-07-29The Lifetime Value of your CSRSingh, Ramendra; The Hindu Business Line
2017Lifetron Hospital: In Search of Right Service Marketing StrategySingh, Ramendra; Kr. Dwivedi, Prabhat; Rao, Menaka