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Browsing by Author Singh, Ramendra

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Issue DateTitleAuthor(s)
2017BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of MacromarketingSingh, Ramendra; Bharadwaj, Apoorva
2017-03BOP research meets macromarketing: content analysis of BOP-related research in the Journal of MacromarketingSingh, Ramendra; Bharadwaj, Apoorva
2012Bringing "social" into sales: The impact of salespeople's social media use on service behaviors and value creationAgnihotri, Raj; Kothandaraman, Prabakar; Kashyap, Rajiv K.; Singh, Ramendra
2019Buchuk: Discovering the Future of Automatic CookingSingh, Ramendra; Rao, Menaka
2020CALCUTTA 64: An Entrepreneur’s Journey to SuccessSingh, Ramendra; Rao, Maneka
2014Case study 13: Marketing the $35 Akash tabletSingh, Ramendra; Roy, Sanjit Kumar
2013Cases in Business MarketingPaliwal, Pramod; Singh, Ramendra; Yadav, Sudhir
2021-09Conflict-induced entrepreneurial resilience, self-efficacy and the new social compact: a study of BoP microentrepreneurs in conflict zonesSingh, Ramendra; Wani, Tahir; Ali, Saiyed Wajid; Khare, Apoorv
2022Consumer Behavior During a Pandemic: A Rural versus Urban ComparisonSingh, Ramendra; Das, Gopal; Jain, Tanisha
2013-06-01Corporate Social Responsibility for Social Impact: Approach to Measure Social Impact using CSR Impact IndexSingh, Ramendra; Agarwal, Sharad
2014Corporate social responsibility in emerging markets: Corporate India’s Engagement with local communitiesSingh, Ramendra; Agarwal, Sharad
2015Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?Singh, Ramendra; Bakshi, Madhupa; Mishra, Prashant
2021-09Correction to: Conflict-induced entrepreneurial resilience, self-efficacy and the new social compact: a study of BoP micro-entrepreneurs in conflict zonesSingh, Ramendra; Wani, Tahir; Ali, Saiyed Wajid; Khare, Apoorv
2013COSMOS service centre: Service recovery using distribution channelsSingh, Ramendra; Jyothi, Amer; Sinha, Ashish; Agarwal, Babita; Patro, Arun
2014CSR in Emerging Markets: Engagement and Local Communities in IndiaSingh, Ramendra; Agarwal, Sharad
2011-10-01CSR Orientation of Indian Banks and Stakeholder Relationship Marketing Orientation: An Empirical InvestigationSingh, Ramendra; Agarwal, Sharad
2012Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industrySingh, Ramendra; Paliwal, Pramod
2018Digital Empowerment Foundation’s Chanderiyaan Project: linking the poor producers with the market using ICTSingh, Ramendra; Modi, Pratik; Gupta, Vaibhav; Sur, Arindam
-Does CSR activities of the Indian firms facilitate markets development at the Bottom of the Pyramid? An Empirical InvestigationSingh, Ramendra
2013Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banksSingh, Ramendra; Agarwal, Sharad
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