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Browsing by Author Singh, Ramendra

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Issue DateTitleAuthor(s)
2021-05Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigationSingh, Ramendra Pratap; Singh, Ramendra; Mishra, Prashant
2011Does salesperson's customer orientation create value in B2B relationships? Empirical evidence from IndiaSingh, Ramendra; Koshy, Abraham
2020Doing business in India: The role of jaan-pehchaanBerger, Ron; Barnes, Bradley R.; Konwar, Ziko; Singh, Ramendra
2023Dokra Art – Marketing a Dying Art at the BOPSingh, Ramendra; Paul, Siddhartha; Mondal, Siuli
2015Drivers of salesperson’s customer orientation: A work value perspectiveSingh, Ramendra; Singh, Rakesh Kumar P.
2019EditorialSingh, Ramendra
2015-12Editorial: rethinking marketingKrafft, Manfred; Singh, Ramendra; Sista, Suren
2018Ek Number Bharose Ka: A Helpline for Grievance Re-addressal For Non-emergency Police InterventionSingh, Ramendra; Kr. Dwivedi, Prabhat; Rao, Menaka
2018Emotion regulation – natural reward strategy linkage and its impact on sales performance: the mediating impact of salesmanship skillsSingh, Ramendra; Singh, Rakesh Kumar P.; Banerji, Diptiman
2012-11-01From Market Separation to Market Development at Bottom of Pyramid: Case Studies on Two Non-Profit OrganizationsSingh, Ramendra; Modi, Pratik
2011How Customer Involvment Influences credit Card Loyalty Reward programes in India?Singh, Ramendra; Matthew, Liu T.; Brock, J.L.; Sy-Changco, J.A.
2022IITIIMShaadi.com: Can positioning support market expansion?Singh, Ramendra; Paul, Siddhartha; Gupta, Poonam; Kumar, Amit
2010-05-01Impact of apologetic vs. defensive selling strategies under negative corporate publicity: Exploring the role of customer trust and gratitudeSingh, Ramendra; Xie, Yi
2016Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging marketsMishra, Prashant; Bakshi, Madhupa; Singh, Ramendra
2013Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid: A market separations perspectiveTarafdar, Monideepa; Singh, Ramendra; Anekal, Prashanth
2019Impact of Religiosity in the Personal and Consumption DomainsAgarwala, Ridhi; Singh, Ramendra; Mishra, Prashant
2016Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and PhilippinesSy-Changco, Joseph A.; Singh, Ramendra; Gregorio, Rizalito L.; Lu, Pierre Xiao; Shin, Geoncheol
2013Importance of Money Religiosity and Spiritual Well-Being of Young Consumers and Its Impact on their Ethical BeliefsSingh, Ramendra
2011-05-01Importance of Money, Religiosity, and Spiritual Well-being of Young Fast-Food Consumers, and its Impact on their Ethical BeliefsSingh, Ramendra; Agarwal, Sharad
2015-05-21Is marketing guilty of ignoring the poor?Singh, Ramendra; The Hindu Business Line
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