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Browsing by Author Mishra, Prashant

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Issue Date	Title	Author(s)
-	Good Night: A Brand’s Journey	Mishra, Prashant
2016	Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets	Mishra, Prashant; Bakshi, Madhupa; Singh, Ramendra
2019	Impact of Religiosity in the Personal and Consumption Domains	Agarwala, Ridhi; Singh, Ramendra; Mishra, Prashant
-	Investigation of Retails Brand Personality : An Empirical Study in Emeerging Economy	Mishra, Prashant
-	Investigation of Retails Brand Personality: An Empirical Study in Emerging Economy	Mishra, Prashant
2017	Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms	Sarkar, Soumya; Mishra, Prashant
2017	Mio Amore: surviving brand change in transition economy	Jammulamadaka, Nimruji Prasad; Mishra, Prashant; Saha, Biswatosh
2019	Religiosity and consumer behavior: a summarizing review	Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra
2022	Repositioning for Success: The Llyod's Acquisition by Havells India	Mishra, Prashant; Bakshi, Madhupa; Shreshtha, Kumar; B, Karthikeyan
2018	Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude	Upadhyay, Ashwani Kumar; Khandelwal, Komal; Nandan, Tanuj; Mishra, Prashant
2014	Social media marketing in emerging economies: Case study of three Indian firms	Bakshi, Madhupa; Mishra, Prashant
2016	Structural equation modelling of determinants of consumer-based brand equity of newspapers	Bakshi, Madhupa; Mishra, Prashant
2019	The Birth of BARC: The Challenges of Establishing a New Television Audience Measurement System in India	Mishra, Prashant; Mitra, Chandradeep
2016	Van Heusen: The Journey of a Brand	Mishra, Prashant; Jain, Tinu

Showing results 13 to 26 of 26 < previous