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Browsing by Author Mishra, Prashant
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Showing results 3 to 22 of 26
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Issue Date
Title
Author(s)
2018
Bansara eye care: Growing affordable eye care for the rural population
Lyngdoh, Teidorlang
;
Sridhar, Guda
;
Mishra, Prashant
2004-12
Book Review- Understanding the Consumer
Mishra, Prashant
2015
Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?
Singh, Ramendra
;
Bakshi, Madhupa
;
Mishra, Prashant
2014
Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
2014
Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
2018
Dimensions of privacy concerns amongst online buyers in India
Jain, Tinu
;
Mishra, Prashant
2021-05
Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
2017
Drivers of brand equity of television news channels: evidences from emerging market
Bakshi, Madhupa
;
Mishra, Prashant
2016
Durex in India: The Category Normalisation Challenge
Mishra, Prashant
;
Jain, Tinu
2019
Evaluating channel partner's performance: impact of task environments on the relevance of measurement metrics
Goyal, Vikas
;
Mishra, Prashant
-
Good Night: A Brand’s Journey
Mishra, Prashant
2016
Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets
Mishra, Prashant
;
Bakshi, Madhupa
;
Singh, Ramendra
2019
Impact of Religiosity in the Personal and Consumption Domains
Agarwala, Ridhi
;
Singh, Ramendra
;
Mishra, Prashant
-
Investigation of Retails Brand Personality : An Empirical Study in Emeerging Economy
Mishra, Prashant
-
Investigation of Retails Brand Personality: An Empirical Study in Emerging Economy
Mishra, Prashant
2017
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
2017
Mio Amore: surviving brand change in transition economy
Jammulamadaka, Nimruji Prasad
;
Mishra, Prashant
;
Saha, Biswatosh
2019
Religiosity and consumer behavior: a summarizing review
Agarwala, Ridhi
;
Mishra, Prashant
;
Singh, Ramendra
2022
Repositioning for Success: The Llyod's Acquisition by Havells India
Mishra, Prashant
;
Bakshi, Madhupa
;
Shreshtha, Kumar
;
B, Karthikeyan
2018
Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude
Upadhyay, Ashwani Kumar
;
Khandelwal, Komal
;
Nandan, Tanuj
;
Mishra, Prashant