Browsing by Author Mishra, Prashant

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Issue DateTitleAuthor(s)
2016A framework for performance evaluation of channel partners in distribution relationshipsGoyal, Vikas; Mishra, Prashant
2018An ethnocentric perspective of foreign multi-brand retail in IndiaBanerji, Diptiman; Mishra, Prashant
2018Bansara eye care: Growing affordable eye care for the rural populationLyngdoh, Teidorlang; Sridhar, Guda; Mishra, Prashant
2004-12Book Review- Understanding the ConsumerMishra, Prashant
2015Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?Singh, Ramendra; Bakshi, Madhupa; Mishra, Prashant
2014Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspectiveMishra, Prashant; Sarkar, Soumya
2014Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspectiveMishra, Prashant; Sarkar, Soumya
2018Dimensions of privacy concerns amongst online buyers in IndiaJain, Tinu; Mishra, Prashant
2021-05Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigationSingh, Ramendra Pratap; Singh, Ramendra; Mishra, Prashant
2017Drivers of brand equity of television news channels: evidences from emerging marketBakshi, Madhupa; Mishra, Prashant
2016Durex in India: The Category Normalisation ChallengeMishra, Prashant; Jain, Tinu
2019Evaluating channel partner's performance: impact of task environments on the relevance of measurement metricsGoyal, Vikas; Mishra, Prashant
-Good Night: A Brand’s JourneyMishra, Prashant
2016Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging marketsMishra, Prashant; Bakshi, Madhupa; Singh, Ramendra
2019Impact of Religiosity in the Personal and Consumption DomainsAgarwala, Ridhi; Singh, Ramendra; Mishra, Prashant
-Investigation of Retails Brand Personality : An Empirical Study in Emeerging EconomyMishra, Prashant
-Investigation of Retails Brand Personality: An Empirical Study in Emerging EconomyMishra, Prashant
2017Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firmsSarkar, Soumya; Mishra, Prashant
2017Mio Amore: surviving brand change in transition economyJammulamadaka, Nimruji Prasad; Mishra, Prashant; Saha, Biswatosh
2019Religiosity and consumer behavior: a summarizing reviewAgarwala, Ridhi; Mishra, Prashant; Singh, Ramendra