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Browsing by Author Mishra, Prashant
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Showing results 21 to 26 of 26
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Issue Date
Title
Author(s)
2022
Repositioning for Success: The Llyod's Acquisition by Havells India
Mishra, Prashant
;
Bakshi, Madhupa
;
Shreshtha, Kumar
;
B, Karthikeyan
2018
Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude
Upadhyay, Ashwani Kumar
;
Khandelwal, Komal
;
Nandan, Tanuj
;
Mishra, Prashant
2014
Social media marketing in emerging economies: Case study of three Indian firms
Bakshi, Madhupa
;
Mishra, Prashant
2016
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
2019
The Birth of BARC: The Challenges of Establishing a New Television Audience Measurement System in India
Mishra, Prashant
;
Mitra, Chandradeep
2016
Van Heusen: The Journey of a Brand
Mishra, Prashant
;
Jain, Tinu