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Browsing by Author Mehta, Ritu

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Showing results 10 to 29 of 30 < previous next >

Issue Date	Title	Author(s)
2018	Demystifying the ethical appeals and gender polarity embedded in the act of persuation characterizing television commercials targeted at Indian kids	Bharadwaj, Apoorva; Mehta, Ritu
2020	Deodorant Wars in India: Revival of Challenge for Axe	Mehta, Ritu; Jain, Abhi
2020	Developing a marketing framework for the bottom of the pyramid consumers	Mathur, Mahima; Mehta, Ritu; Swami, Sanjeev N.
2016	Discourses in Popular Culture and the Emerging Intersectionality of Gender	Bhanja, Nivedita; Mehta, Ritu
2021	Dmart : The Indian Walmart	Mehta, Ritu; Sriram, Radhika
2020	Embracing the organic way: is consumer preference the same for all brands?	Mehta, Ritu; Agrawal, Sanket
2018	Exploring the Urban BoP Market in Bottom of the Pyramid Marketing : Making, Shaping and Developing BoP Markets	Mathur, Mahima Kaura; Mehta, Ritu; Swami, Sanjeev; Bhatnagar, Sanjeev
2021-01-14	Food ads for kids feed on social prejudices	Mehta, Ritu; Mint
2020	Food advertising targeting children in India: Analysis and implications	Mehta, Ritu; Bharadwaj, Apoorva
2020-09	Gender-based differences in consumer decision-making styles: implications for marketers	Mehta, Ritu
2022-01	It is better with a shade of blue! Consumer evaluation of unisex extension of brands	Bhanja, Nivedita; Mehta, Ritu
2021-07-08	Locking the customer churn during the unlocking process.	Mehta, Ritu; The Economic Times
-	Pricing of online Product Bundles with Uncertain Reservation Prices	Mehta, Ritu
-	Pricing of Online Product bundles with Uncertain Reservation Prices	Mehta, Ritu
-	Pricing of Online Product Bundles with Uncertain Reservation Prices	Mehta, Ritu
2021-01	Redesigning after-sales service: Impact on incumbent product distribution channels	Mehta, Ritu; Balakumar, Karthikeyan
2016	Role of Comparative Advertising in Influencing Consumers' Attitude towards Brands	Mehta, Ritu; Khosla, A.; Bhaskar, M.
2014	Telemedicine: Implementation in rural India	Roy, S.; Mehta, Ritu
2017	The Impact of Multifactoral Gender on the Evaluation of de-gendered Brand offerings	Bhanja, Nivedita; Mehta, Ritu
2013	The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation	Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev N.

Showing results 10 to 29 of 30 < previous next >