Browsing by Author Bhanja, Nivedita
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
| 2018 | Consumer preferences for wine attributes in an emerging market | Mehta, Ritu; Bhanja, Nivedita |
| 2016 | Discourses in Popular Culture and the Emerging Intersectionality of Gender | Bhanja, Nivedita; Mehta, Ritu |
| 2019 | Impact of brand de-gendering on consumer responses | Bhanja, Nivedita; Mehta, Ritu (Supervisor) |
| 2022-01 | It is better with a shade of blue! Consumer evaluation of unisex extension of brands | Bhanja, Nivedita; Mehta, Ritu |
| 2017 | The Impact of Multifactoral Gender on the Evaluation of de-gendered Brand offerings | Bhanja, Nivedita; Mehta, Ritu |
