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Browsing by Author Bakshi, Madhupa
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Showing results 3 to 6 of 6
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Issue Date
Title
Author(s)
2016
Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets
Mishra, Prashant
;
Bakshi, Madhupa
;
Singh, Ramendra
2022
Repositioning for Success: The Llyod's Acquisition by Havells India
Mishra, Prashant
;
Bakshi, Madhupa
;
Shreshtha, Kumar
;
B, Karthikeyan
2014
Social media marketing in emerging economies: Case study of three Indian firms
Bakshi, Madhupa
;
Mishra, Prashant
2016
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant