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Browsing by Author Bakshi, Madhupa

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Issue Date	Title	Author(s)
2017	Drivers of brand equity of television news channels: evidences from emerging market	Bakshi, Madhupa; Mishra, Prashant
2016	Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets	Mishra, Prashant; Bakshi, Madhupa; Singh, Ramendra
2022	Repositioning for Success: The Llyod's Acquisition by Havells India	Mishra, Prashant; Bakshi, Madhupa; Shreshtha, Kumar; B, Karthikeyan
2014	Social media marketing in emerging economies: Case study of three Indian firms	Bakshi, Madhupa; Mishra, Prashant
2016	Structural equation modelling of determinants of consumer-based brand equity of newspapers	Bakshi, Madhupa; Mishra, Prashant

Showing results 2 to 6 of 6 < previous