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Issue Date | Title | Author(s) |
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2016 | Structural equation modelling of determinants of consumer-based brand equity of newspapers | Bakshi, Madhupa; Mishra, Prashant |
Issue Date | Title | Author(s) |
---|---|---|
2016 | Structural equation modelling of determinants of consumer-based brand equity of newspapers | Bakshi, Madhupa; Mishra, Prashant |