Browsing by Subject Macromarketing
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
2017-03 | BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing | Singh, Ramendra; Bharadwaj, Apoorva |
2013 | Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology | Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit |
2011 | Special issue on the Globalization of Marketing Ideology: Journal of Macromarketing, 2013 | Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit |
2011 | Special issue on the globalization of marketing ideology: Journal of macromarketing, 2013 | Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit |