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Showing results 1 to 4 of 4
Issue Date
Title
Author(s)
2020
Food advertising targeting children in India: Analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
2018
Rabbit or tortoise? Rethinking customer acquisition at dravya bank
Vallurupalli, Vamsi
;
Bose, Indranil
2019
Supplanting critical discourse with mute narratology in Indian commercials: Framing new communications for emerging markets: Supplanting critical discourse with mute narratology in commercials
Rath, Pragyan
;
Bharadwaj, Apoorva
2019
The Birth of BARC: The Challenges of Establishing a New Television Audience Measurement System in India
Mishra, Prashant
;
Mitra, Chandradeep