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Browsing by Subject Advertisement revenue optimization
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
2020
Advertisement revenue management: Determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Chakraborty, Soumyakanti
;
Basu, Sumanta
;
Ray, Saibal
;
Sharma, Megha